Tuesday, December 24, 2019
Literature Is An Instrument By Which Human Beings Are...
Literature is an instrument by which human beings are informed of their growth processes as it highlights the struggles of a character and how they overcome them. Such settings motivate individuals to take on their life situations and to emerge from them, better and stronger. Novels of formation or coming of age especially emphasize that lessons are drawn from every circumstance despite the fact that the outcome of every journey is never clear, to begin with. For many, battling with societal expectations to stand for what we believe in is what defines oneââ¬â¢s mettle. There are specific turning points that force individuals to confront their values and the essence of the same as Sir Gawain did. In this essay, we shall reference his life fromâ⬠¦show more contentâ⬠¦The first challenge pits him against the Green Knight on the court. At first, nobody had stood up to the impostor except King Arthur himself, and this was only because he otherwise would have been mocked. True t o his knightly responsibilities, Sir Gawain chooses to face the Knight in place of the king. This exhibit of bravery and loyalty is the first step in his growth process. It was the foundation of the entire journey since it created a mission that he would prepare and follow up for the next year. He had gone in without a clue of what lie ahead, but he cultivated a dedication to the task and did not back down. Being a Knight is already a respected position within the community and was only taken up by those who were morally and physically fit to serve the King. However, being elevated to the status of hero requires consistent acts of courage that set one apart from the rest. Sir Gawain established these by taking every circumstance in stride and doing his best with respect to the same. Even though he faced beasts, harsh weather and hunger on his way to finding the Green Knight, he was persistent in his mission. He had the option to turn back but instead sort strength within himself and his spirituality with the belief that he was capable of achieving the goals which he already had set for himself. These traits that were nurtured in the journey, including self-discipline andShow MoreRelatedPeople Meet Nature By Knut Rasmussen1663 Words à |à 7 PagesIn the book People Meet Nature, Knut Rasmussen, a Danish explorer, tells the story of his meeting with an Eskimo named Sealdog. Throughout th e time they spent together Sealdog told Knut multiple stories, all of which contained morals. However, one of the stories stood out to Knut, due to its lack of a larger lesson. When he asked Sealdog for the meaning behind the story, Sealdog mentioned that not all stories needed to have morals to be meaningful. Sometimes stories can be told for the sake of humorRead MoreEpidemiology: Study Notes1775 Words à |à 7 Pagesindividual differences (e.g. height, weight, personality, genetics, predisposition to disease, etc.) act as variables (Mayrent, 1987). Part 2 Cofounding Factors in a Survey There are various ways to deal with confounding factors within the survey instrument. First, review the design and the variables for control and bias. Second, case-control studies assign cofounders to all groups equally. Cohort studies could match and admit only certain groups into the population study, limiting characteristicsRead MoreThe Effects Of Gender And Steroid Use On Body Image Dissatisfaction And Distortion Among College Age Bodybuilders Essay1664 Words à |à 7 Pagesdissatisfaction and distortion among college age bodybuildersââ¬â¢. Furthermore, in order to clarify differentiation between the two genders, two research questions were used. 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The key elements that influences behavior change are raising awareness of a threat which motivates people to seek information with perception that a recommended positive response will prevent the threat from happening and personal confidence that the threat will be averted. The applicationRead MoreResearch Proposal1267 Words à |à 6 PagesResearch Proposal: It addresses a particular project: academic or scientific research.à It also contains extensive literature reviews and must offer convincing support of need for the research study being proposed.à Doctoral dissertations begin with research proposal; the proposal must be accepted by a panel of experts (usually professors) before the actual research can begin.à In addition to providing rationale for the proposed research, the proposal must describe a detailed methodology for conductingRead MoreSystematic review paper1119 Words à |à 5 Pagessynthesize a qualitative study performed to better understand the underlying reasons why only a fraction of cancer patients participate in cancer research trials. The attempt is to explore factors that influence participation in this type of study. Literature in the subject indicates poorly understood process of how patients are enrolled into clinical trials. This systematic review tries to improve the patient decision-making process in participating in cancer clinical trial and to provide Oncology nursesRead MoreThe Upper Of The Body Is Defined As Beginning At The Cervical1484 Words à |à 6 PagesBackground The upper quarter of the human body is defined as beginning at the cervical region, continuing to the shoulder girdle, elbow, wrist, and digits (Hand Therapy Certification Commission, 2002). The upper extremity is used for physical interaction with the world that surrounds an individual, allowing function, production, expression, and independence in daily activities as one moves through the life-span (Mayo Clinic, 2014; Meyer, 2003). The frequent use of the upper quarter increases riskRead MoreInternal Validity And Its Effect On Students Attitudes On Elective And Inherent Hand Washing1021 Words à |à 5 Pagesincrease HCPsââ¬â¢ HH adherence. Validity Polit and Beck (2012) define validity as ââ¬Å"a quality criterion referring to the degree to which inferences made in a study are accurate and well-founded; in measurement, the degree to which an instrument measures what it is intended to measureâ⬠(p. 745). Internal Validity Polit and Beck (2012) define internal validity as ââ¬Å"the degree to which it can be inferred that the experimental intervention (independent variable), rather than the uncontrolled, extraneous factors
Monday, December 16, 2019
Defining Diversity the Evolution of Diversity Free Essays
DEFINING DIVERSITY: THE EVOLUTION OF DIVERSITY by Camille Kapoor 1. INTRODUCTION: WHAT IS DIVERSITY? The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences. We will write a custom essay sample on Defining Diversity: the Evolution of Diversity or any similar topic only for you Order Now These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical ability, religious beliefs, political beliefs, or other ideologies. It is the exploration of these differences in a safe, positive, and nurturing environment. It is about understanding each other and moving beyond simple tolerance to embracing and celebrating the rich dimensions of diversity within each individual (cited from http://gladstone. uoregon. edu/~asuomca/diversityinit/definition. html). 2. PURPOSE OF THE PAPER This research paper was conducted to see the evolution of diversity definition across the industry, specifically in hospitality industry. This qualitative research use Diversity Task Force study which conducted in 2001 to confirm the definition of diversity, whereby diversity can be concluded as ââ¬Å"all characteristics and experiences that define each of us as individualsâ⬠(Kapoor, 2011). On top of that, the purpose of this study is: â⬠¢ to illustrate the emergence of diversity concept into management discussions, â⬠¢ to discuss how the definition of diversity has broadened over time to become more inclusive, â⬠¢ to present current concerns with a broad-based diversity definition, â⬠¢ to put forth researcherââ¬â¢s own definition of diversity (Kapoor, 2011) . DISCUSSION ON FINDINGS 3. 1 The Emergence of Diversity Concept into Management Discussions Based on the researcherââ¬â¢s findings, the entrance of diversity concept into management discussions was traced as early as 1978 based on Supreme Court Case of Regents of Universiy of California v. Bakke. In 1987, report by Hudson Institute kno wn as Workforce 2000 stated that women, blacks, Hispanics and immigrants would make up 85 percent of new job seekers by the year 2000. In addition, this study also pointed out, ââ¬Å"more and more individuals are likely to work with people who are demographically different from them in terms of age, gender, race and ethnicityâ⬠. The formulation of 1964 Civil Rights Acts, Executive Order 11246 and Equal Employment Opportunity Commission (EEOC) in 1965 made it illegal for companies to discriminate in the hiring or managing employees on the basis of race, colour, religion, sex or national origin. It is also requires organization to take affirmative action to overcome past patterns of discrimination. In the following year, the protected classes expanded to include white women, veterans, people over the age of 40 and people with physical or mental disabilities. In 1990ââ¬â¢s, researchers began promoting the ââ¬Å"business caseâ⬠for diversity; as part of the reaction of observation that more diverse workforce can enhance the overall business. Then, managing diversity become one of the economic interest and companies were warned that a failure to effectively manage their diverse workforce would lead to poor performance or even place the companyââ¬â¢s image at risk. In late 1990s, the recognition that diversity is a reality can be seen and that a companyââ¬â¢s successes rely on their ability to effectively manage their workforce diversity. Managing diversity focuses on understanding people as individuals, rather than making assumptions about the needs and potential of individuals based on whether that person is of a specific gender or ethnic group. Managing diversity could also be understood as an equality strategy because it claimed to be able to recognize employeeââ¬â¢s differences, while ensuring ââ¬Å"that policies and procedures did not treat them inequitablyâ⬠. The above emergence on diversity concept further confirmed by Hanappi-Egger and Ukur (2011) in below summary table of National forms of diversity management. This research summarizes the evolution or evolvement of diversity management cross the world. Table 1: National Forms of Diversity Management |Mobility of diversity management across borders | |Concept |Affirmative action |Equal Employment |Diversity management |Business case for diversity | | | |Opportunities | |management | |Year of Inception Mid 1960s and early 1980s |Mid 1970s to early 1990s |1983 to 1990s |1990 | |Countries that adopted |USA 1961 |USA, Canada, UK, Australia, |1983-1990 in the US |1990-USA | | |South Africa 1998 |South Africa |1997 in the UK |2004-Australia | | |Kenya 2007 | |1998 in the South Africa | | | | | |1999 in Australia | | | | | |2000 in Europe | | | | | |2003 in Asia | | |Intended beneficiaries |Blacks, women, Hispanics, |Women, racial minorities, |White able-bodied males, |Corporate organizations | | |native Americans, Asians |persons with disabilities, |also non-traditional | | | | |aboriginal people |employees | | |Focus |Numerical representation, |Barrier elimination, |Learning about others i. |Business and strategic | | |hiring compliance |numerical representation, |those who are different |advantage | | | |reporting | | | |Cultural value |Remedy past wrongs |Egalitarianism, meritocracy |Inclusiveness, respect for |Business advantage | | | | |difference | | |Intended value |Representative workforce at |Fair employment policies and|Awareness of difference; |Business profits | | |all levels; access to |practices; improved |improved interpersonal and | | | |employment for disadvantaged|representation; supportive |intergroup communication; | | | |groups |climate |human relations, skills; | | | | | |attitude change | | Source: Adopted from Hanappi-Egger and Ukur (2011); data obtained partly from Kelly/Dobbin (1998) and Agocs/Burr (1996) 3. 2 How the Definition of Diversity Broadened Over Time According to this research, there were two general approaches to understand workforce diversity being developed in mid-2000s as below: â⬠¢ Narrow View ââ¬â define diversity only as it related to equal employment opportunity and affirmative action; focusing on recruiting and hiring a group of people of particular races, genders or cultures. â⬠¢ Broad View ââ¬â define diversity as a concept which includes every way in which people can differ; attempts to maximizing the potential of all employees in direct benefit to the organization. However, the above definition of diversity further expanded when Diversity Task Force conducted a study in 2001 which emphasize on: â⬠¢ The importance of including secondary dimensions of an individual into the diversity definition such as communication style, work style, organizational role/level, economic status, and geographic origin; besides only focusing on primary dimensions such as race, ethnicity, gender, age, religion, disability and sexual orientation. â⬠¢ The focus on people with non-visible differences such as sexual orientation. However, the focus is more on how their thinking styles, problem solving approaches, experiences, competencies, work habits, and management style can contribute to diversity evolution. â⬠¢ The importance to include diversity dimensions which relevant to workplace such as educational background, work experience, job status, tenure, learning style, and personality type. â⬠¢ The differences even within the particular group. All the above evolution in diversity definition further supported and expanded in The Four Layers of Diversity dimensions by Gardenswartz and Rowe (2003). Compared to Narrow View and Board View approached established in mid-2000s to define diversity, The Four Layers of Diversity explained below dimensions in defining diversity: â⬠¢ Personality ââ¬â deals with the stable set of characteristics that establishes ones identity â⬠¢ Internal Dimension ââ¬â represents characteristics that strongly influence peopleââ¬â¢s attitude, perception and expectations of others. These include factors such as age, gender, race, sexual orientation, or ethnicity â⬠¢ External Dimension ââ¬â represents personal traits that we can exert control or influence over. They include factors such as income, personal and recreational habits, religion, education, work experience, appearance, marital status and geographical location â⬠¢ Organizational Dimension ââ¬â represents factors pertaining to the organization itself and includes work field, division or unit, seniority, union affiliation, management status and functional level. (Hanappi-Egger and Ukur, 2011) 3. 3 Current Concerns With a Broad-based Diversity Definition This research also highlights some concerns pertaining to broad-based diversity definition in current environment: â⬠¢ Difficulty to implement diversity initiatives lead to dissatisfaction among employees in the organization. Broad definitions of diversity can ââ¬Å"obscure issues of intergroup inequalityâ⬠because the management put more focus on ââ¬Å"managing individual differences that might contaminate intergroup relations. â⬠¢ Promotions on diversity programs is yet to prove its effectiveness; especially in diversity training. The result of the research conducted before were still ambiguous in its conclusions. â⬠¢ Initial intention of the management to adopt a more broadly defined approach to diversity management become a problem when employee perceive it as management is dealing with individual differences rather than equity. â⬠¢ The ââ¬Å"upbeat naivetyâ⬠of the diversity paradigm may fail to acknowledge past discrimination and therefore may prevent organizations from preventing future discrimination and racism stated that the organization should acknowledge the cultural and social diversity of where the organization exists; so that the management able to develop proper and suitable diversity initiatives. 4. Researcherââ¬â¢s Own Definition of Diversity as Conclusion Based on the study conducted, the researcher concludes that the finding is able to confirm the definition of diversity as per The Diversity Task Forceââ¬â¢s definition that is ââ¬Å"all characteristics and experiences that define each of us as individualsâ⬠. However, the researcher has highlighted some concerns with broad definition of diversity; that discrimination might appear unintentionally as a result of primary and secondary dimensions of diversity. Further, it is also emphasized the importance of recognizing that individuals with similar primary dimensions may have very different secondary dimensions. How to cite Defining Diversity: the Evolution of Diversity, Papers
Sunday, December 8, 2019
Essay on Child Labour in West Africa Essay Example For Students
Essay on Child Labour in West Africa Essay Children are the future of this world, as adults we do everything in our power to provide our children with the opportunity to lead a better life than the one we had. However, in West Africa there are an estimated ââ¬Å"1.8 million childrenâ⬠who are stripped of their basic right of attending school, and put to work instead so they can help their families afford basic needs. Many times these children work up to sixty hours a week in hazardous or slave like conditions. Violating many of these childrenââ¬â¢s fundamental human right. Article 5 of the Universal declaration of Human rights, states ââ¬Å"No one shall be subjected to torture or to cruel, inhuman or degrading treatment or punishmentâ⬠(UDHR,Article 5). The International Labour Organization has many projects that focus on eliminating Child labour in West Africa. Even though many people believe it is impossible, we should continue the fight to eliminate child labour, because it is ââ¬Å"mentally, physically, socially and morally dangerous and harmful to childrenâ⬠, and every child deserves the opportunity to overcome all obstacles and lead a better life (Child Labour, 16).Child labour has been a part of our history for hundreds of years. Child labor is best described as work that Is mentally, physically, socially or morally dangerous and harmful to children; and interferes with their schooling by depriving them of the opportunity to attend school; by obliging them to leave school prematurely; or by requiring them to attempt to combine scho ol attendance with excessively long and heavy work (Child Labour,16).Many people are unaware of how common child labour truly is, and although child labour continues to decrease around the world, it is still prevalent in developing countries, with high . .Works CitedBuchanan, Jane. Hellish Work. Kazakhstan: Migrant Tobacco Workers Cheated, Exploited | Human Rights Watch. N.p. , 14 July 2010. Web. 09 Dec. 2013.Child labour: a textbook for university students (pdf). Geneva: International Labour Organization. 2004. p. 16. Child Protection from Violence, Exploitation and Abuse. UNICEF. N. p., 19 Jan. 2013. Web. 06 Dec. 2013. ââ¬Å"Facts on child labor 2010â⬠(pdf). Geneva: International Labour Orginzation. 2010.Kale, Sailee. Causes and Effects of Child Labor. Buzzle. com. Buzzle.com, 25 Dec. 2011. Web. 09 Dec. 2013.Lorimer, Judy. Build a School in Africa. Build a School in Africa. Word Press, n.d. Web. 09 Dec. 2013.The Universal Declaration of Human Rights, UDHR, Declaration of Human Rights, Human Rights Declaration, Human Rights Charter, The Un and Human Rights. UN News Center. UN, n. d. Web. 06 Dec. 2013
Saturday, November 30, 2019
The March to the Monteria and The Factory ship
Table of Contents Introduction Worker based The workerââ¬â¢s plight Style Conclusion Introduction There are various platforms that are created by art for the various artists to give their view. One of such platforms is the novel writing. Like in many other artistic products, the themes, styles and topics in different novels are comparable. This is due to common forces that push ands inspire the author into production of the various works. An ideal example is the comparison between The March to the Monteria and The Factory ship. This paper is a brief analysis of the various common themes and styles that these two novels have.Advertising We will write a custom essay sample on The March to the Monteriaââ¬â¢ and ââ¬ËThe Factory shipââ¬â¢ specifically for you for only $16.05 $11/page Learn More Worker based The basic common agenda that is possessed by these two novels is the use of the worker as the base of argument. The two authors have chose n their characters well with the main characters being persons in the employment industry being either the employers or the employees. However, the plight of the worker is more dealt with the daily pains that he has to endure being brought out. The march to the Monteria has chosen characters from the plantations. The daily ups and downs that the workers in plantations go through are brought out. On the other hand, The Factory ship has got its characters being chosen from the marine workers. The author explains the life of a marine worker with the challenges that he endures. The workerââ¬â¢s plight A man has to go through many struggles in an effort to make ends meet. This is the point that is being delivered through Celso the main character in the march to the Monteria. The hardworking character hardly gets to enjoy the fruit of his labor. First his tenure savings in one plantation goes without his enjoyment as he gives it to his fatherââ¬â¢s creditor. He does not give up but rather moves to yet another contract where malicious claims are laid against him so as to bind him in the working environment. He is bailed out yet he is entitled to lifetime labor to cleat out the debt. All these are things that are beyond the control of Celso. On the other hand, the life of the marine workers in The Factory ship is a tragic. The maneuvers of the merchants and the vessel owners leave the marine workers with les to do to lift themselves out of the harsh conditions. Style The other common item in these two novels is the styles that the authors have used. Both the authors have carefully chosen the words that are used in the novels to include the terminology that is common in the fields that the novels are based in. the march to the monteria has a lot of jargon that is common in agriculture while and The Factory ship has words that are specifically meant for the marine life.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Also the sequence of activities is in order. This is against the tradition that many authors take of presenting recent information before the historical information. While the march to the Monteria was written in English, The Factory ship English copy is a translation. Conclusion The two books have a lot of item that are common and others that are different. However, it is evident that the many themes that are presented in the novel have a lot of common agenda that make them comparable. To be precise, the plight of workers is clearly brought out in both the novels. This essay on The March to the Monteriaââ¬â¢ and ââ¬ËThe Factory shipââ¬â¢ was written and submitted by user Yaretzi Reyes to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, November 26, 2019
Amazon Kindle Marketing Strategy Essay Example
Amazon Kindle Marketing Strategy Essay Example Amazon Kindle Marketing Strategy Paper Amazon Kindle Marketing Strategy Paper Kindle DX Marketing Strategy Analysis Launching any product requires a lot of planning and forethought. Without a proper plan, it becomes difficult to design the most appropriate marketing strategy than can lead the way towards success. The 4 Pââ¬â¢s We must analyze the 4 Pââ¬â¢s i. e. the product, price, place and promotion. In the case of Kindle DX launch, the type of product is relatively new in the market. For this unique kind of product, which seems to be an advanced version of book, it might take time before the target market can realize the importance of the product to them. To cross this stage, promotion of the product is necessary. The product is an enhancement over its predecessors in terms of its screen size which changes it target market more towards college students, who can interpret this device as ebook reader. Promotion The company is using the below the line marketing strategy. One aspect of this strategy is the word-of-mouth method, which involves the promotion undertaken by the buyers of product themselves. The company firmly believes that this method can bring more success than other methods. However, relying to the large extent on just one method exposes the company to risks of negative publicity because unsatisfied buyers can spread negative information about the product. The company virtually has no control over this method of marketing unless they supplement it with above the line advertising such as internet advertising and through select print media, especially those which are more often viewed by the target market. Price The price of the product seems to be high for the chosen target market. The lighter backpack is one advantage paid off from the high price but the device does not fully addresses the requirements of a college student. A college student with a cheaper mini or a laptop has far more options than the one having just the E-book reader. The device lacks a browser, color display and also the advantage of viewing a video. Learning today is becoming more integrated; a college student today may often view videos related to studies such as lectures and documentaries. Thus a college student with a laptop or mini may find it heavier to carry an additional device (Vaknin). Here we can also make it clear that the company should have looked upon the requirements of the target market before deciding whether they should launch the product in the first place. One can argue that the free access to wireless internet and highly discounted prices of electronic textbooks can justify the high price, however, the manufacturer has failed to take account of the second hand books market where a printed textbook can be purchased for half the price and this could be cheaper than an electronic book or just as expensive as a electronic book offered by Amazon. But still, the device cannot display the colors in the book which might not be liked by the readers. Another justification to high price is the larger screen which is capable for reading newspapers coupled with an agreement with the major US newspapers to provide newspapers to Kindle DX. This advantage led to speculations that the device is destined for newspaper readers, but it was made clear that this device is designed for the college students. Place The company has decided to distribute the device in a large pilot project. Reid, 5) Under that, the company will supply the device to about five universities instead of the books it usually supplies. This mode of distribution has several advantages. It is one of the ways to somehow make the product ubiquitous and assert that the device is as essential to a college student as textbook have been till date. If the pilot project succeeds as planned, then the device would be voluntarily be bought by the students. Amazon defends the positio n that the pilot project is designed to lead students to later make voluntary purchases. They say that the device is already popular and present the evidence that kindle version of electronic textbooks ordered on their website are one third of all purchases, although they do not produce further information as to what number of the previous version of the device has been sold. The distribution is designed to make sure that the product reaches the target market and there are greater chances of the product being associated with the target market. To make sure that people link the device to the target market, the company makes claims that the predecessor device is being purchased mostly by readers than gadget lovers. Any potential buyer has to visit the Amazon. com in order to acquire the device. Limiting the source of supply is important because the website itself can be used as promotional tool and the message can be effectively controlled. With the control over distribution, the company has control over the sales if any buyback has to be issued for any reason. For instance if after a month or so, a defect has been detected for a certain batch of the device, the device can be called off much easily because the website stores information about the buyer who can be contacted for a buyback or replacement. With their own distribution, the company has the advantage of knowing whether its products are being bought by its intended target market. Value Propositions The device USP i. e. unique selling proposition is a large screen e-book reader that is lighter than a typical textbook and can replace many of studentsââ¬â¢ textbooks in the backpacks. This is the USP that the company is projecting into the minds of their target market. To further describe the USP, the device is pioneered to be a perfect replacement of a typical text book. Additional features such as the ability to display newspapers has been downplayed by the projected proposition in an attempt to keep the focus on the target market. This proposition can be projected into the minds of the target market through advertisements because an advertisement is a constant reminder that leads to the creation of an appropriate image in the minds of consumers. The product can be position largely through this method. However, in order to frame the image in the consumerââ¬â¢s mind, it would not be a good idea to use the way iPod is positioned because the target market of the e-book reader is narrower than that of iPod. It is in fact a even smaller segment of the iPod target market itself. What the company seems to have failed is to counter the perception that iPhone and other such gadgets can replace the need for having a electronic textbook reader. They have little to respond to such a question as to what additional features they have over the iPhone which can also act as a e-book reader although with a smaller display and low battery life. What more it has failed is to counter the cheaper mini-laptops which can provide more features than the Kindle DX. Target Market By limiting the target market to just college students, the company is compromising on its other potential markets such as daily newspaper readers especially those working in professions such as executives and entrepreneurs. They are also losing other markets. However the company has considered the most heavy users of book i. e. college students as having the requirement of books either in paper or electronic form, to benefit from lighter backpacks. They have decided to pursue this target market due to its large size, which can atleast provide a sustainable market. The company has missed out the requirements of their intended target market and may also have made assumptions without having evidence. It would have been better if they could have conducted an extensive market survey in all potential markets before assessing which one would respond better. Announcing the launch to see negative comments and then being defensive is not a viable solution. It creates more negative publicity. Rather the company should have properly addressed the comments Pricing Because the device is expensive to develop, it is highly priced. Fowler and Ovide, B12) Technology products are usually expensive in the beginning and become inexpensive as successive versions are launched. The wireless option does not seem to be very vital for such a device because users can download from their personal computers and simply transfer the files to the device. This will reduce the price. Following a subscription option will make the device cheaper but it will be expensive to the us ers in the long run if they read a lot of books. It would be better if the company issues two packages, one with subscription option. Those readers who have a few books to read will take the cheaper option where they can buy the electronic books to read. Availability Because the product is new, it is best if the distribution is done directly by the company. This will provide the company with more control over the promotion of the same because they can easily control the message. Having the product for sale on the website can also help the company resolve issues of negative publicity, which can be quite common in the case of new products. (Mahajan, Muller and Kerin , 1390) Forscasting of Future Sales It would be the best strategy to conduct a market survey where the target market is asked disguised questions as to what would influence them to buy the product. For the survey, the secondary data analysis can be done to find the probable variables or factors affecting the purchase decision. Then a seasonal regression analysis, semester by semester can be used to forecast from the change in the variables with account to their intensities of influence on purchase decisions. Competitors For now, Kindle seems to be stronger that its competitors in terms of features. Taylor, 21) To face competition, the company should let the competitors respond to its new product. This can provide them with information that can be helpful for developing better versions. They can change their market strategy in the future. They can widen their distribution to other online shopping websites and retail outlets in an attempt to reach more of their target market. Agreements with several universities can prov ide protection for the short term and the company should take advantage of these periods to continuously improve their products. As with many other technology products, it will have to reduce its price. Mohr, Sengupta and Slater, 13) Conclusion Launching a new product is a difficult task. It requires a lot of forethought. But what is more difficult is to make is successful and prolong its life. This can involve continuous improvement in the product, its distribution and its marketing strategy. Fowler, Geoffrey A. Ovide, Shira. Amazon Hopes Its Bigger Kindle Ignites Demand, Wall Street Journal, New York City, 2009 Page B12 Mohr, Jakki J. Sengupta, Sanjit. Slater, Stanley F. Marketing of high-technology products and innovations Edition: 2, illustrated. Missoula. Jakki Mohr, 2004 450 pages Mahajan, Vijay. Muller, Eitan. Kerin, Roger A. Introduction Strategy for New Products with Positive and Negative Word-of-Mouth, Management Science, Vol. 30, No. 12 (Dec. , 1984), pp. 1389-1404 Reid, Calvin. Kindle DX: Bigger Screen, Higher Price, Many Questions, Publishers Weekly. New York: May 11, 2009. Vol. 256, Iss. 19; pg. 5,1 pgs Taylor, Paul. Amazons Kindle DX set to test next generation e-reader market. Financial Times. London (UK): May 8, 2009. pg. 21 Vaknin, Sharon. E-textbooks vs. Kindle DX: What will college kids pick?. E-textbooks vs. Kindle DX: What will college kids pick? -Crave-CNET, 2009, 10 June 2009,
Friday, November 22, 2019
3 Tips for Careful Writers
3 Tips for Careful Writers 3 Tips for Careful Writers 3 Tips for Careful Writers By Mark Nichol 1. Know the Rules This doesnââ¬â¢t mean to simply remember what you learned or what you think you learned five or fifty years ago. Careful writers continuously educate and reeducate themselves about grammar, syntax, usage, and style. In preparing to write my posts over the last few years, I have engaged in extensive research, consulting print and online authorities to confirm or correct my own understanding of what constitutes good writing. Confront your prejudices, and check your recall and understanding of the basics. Most important, donââ¬â¢t believe everything you think. 2. Be Open to New and Unusual Usage Language changes, and writers must change with it. This doesnââ¬â¢t mean that you should abandon your high standards and accept colloquial language; some contexts simply do not allow for a relaxation of the rules. But most forms of writing are flexible, and you should be, too. Adapt the language to the content, but consider also adapting the content to the language. 3. Verify When in doubt, look it up. When not in doubt, look it up. Donââ¬â¢t be content with spell-checking programs; check not only definitions of words, phrases and expressions but also their connotations. When discussing a person, place, or thing, donââ¬â¢t simply double-check the spelling and treatment of the term; reacquaint yourself with the person, place, or thing to confirm or correct your impression that the reference is appropriate for the content. (And check your facts.) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Punctuating ââ¬Å"Soâ⬠at the Beginning of a SentenceHow Long Should a Paragraph Be?Predicate Complements
Wednesday, November 20, 2019
Database management Coursework Example | Topics and Well Written Essays - 1750 words
Database management - Coursework Example select distinct Customer.CustNo, Customer.CustFirstName, Customer.CustLastName, Customer.CustBal from Customer, OrderTbl where Customer.CustNo = OrderTbl.CustNo and (OrderTbl.OrdDate between '01-Feb-2007' and '28-Feb-2007); select distinct Customer.CustNo, Customer.CustFirstName, Customer.CustLastName, Customer.CustBal from Customer, OrderTbl where Customer.CustNo = OrderTbl.CustNo and (OrderTbl.OrdDate between #02/01/2007# and #02/28/2007#); select distinct Customer.CustNo, Customer.CustFirstName, Customer.CustLastName, Customer.CustBal from Customer, OrderTbl where Customer.CustNo = OrderTbl.CustNo and month(OrderTbl.OrdDate)=2 and year(OrderTbl.OrdDate)=2007; select distinct Product.ProdNo, Product.ProdName, Product.ProdPrice from Product, OrdLine, OrderTbl where Product.ProdNo = OrdLine.ProdNo and OrdLine.OrdNo = OrderTbl.OrdNo and OrderTbl.CustNo = 'C0954327' and (OrderTbl.OrdDate between '01-Jan-2007' and '31-Jan-2007'); select distinct Product.ProdNo, Product.ProdName, Product.ProdPrice from Product, OrdLine, OrderTbl where Product.ProdNo = OrdLine.ProdNo and OrdLine.OrdNo = OrderTbl.OrdNo and OrderTbl.CustNo = 'C0954327' and (OrderTbl.OrdDate between
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